FitWell
Industry
Health & Wellness
Client
FitWell Inc
Service
UX/UI Design and Research
Date
January 2025
Challenge
FitWell, a fitness app targeting busy professionals, faced a declining retention rate. Users found the app's interface cluttered, onboarding confusing, and fitness tracking features inconsistent. The challenge was to reimagine the user experience to make it seamless, intuitive, and engaging
Goal
The primary goal was to increase user retention by 35% within six months. This included: Simplifying onboarding to reduce drop-offs. Enhancing the visual design for clarity and appeal. Integrating advanced tracking features for personalization
Solution
We began by conducting user research, interviewing a diverse group of users to understand their frustrations and aspirations. These insights informed the development of detailed personas that became the foundation of the design strategy. The onboarding experience was completely restructured into an interactive and user-friendly journey, guiding users step-by-step through personalized goal-setting and app features. The interface was redesigned with a clean, minimalist aesthetic, ensuring effortless navigation while enhancing visual appeal. Real-time activity insights, AI-powered fitness suggestions, and an integrated calendar for tracking goals were introduced to create a more personalized and engaging experience
Result
The redesign exceeded expectations. FitWell’s user retention rate increased by 42% within six months. The onboarding completion rate saw a remarkable improvement, with 60% more users successfully navigating the process. A post-launch survey revealed that 89% of users found the app significantly easier to use, and the App Store rating jumped from 3.8 to 4.6 stars
The transformation was remarkable, and the feedback from the team has been overwhelmingly positive. It's a space where creativity thrives
Emily Fields, Project Manager
