BizGrow
Industry
Business Services
Client
BizGrow Solutions
Service
UX/UI Design and Strategy
Date
December 2024
Challenge
BizGrow’s platform, aimed at providing tools and resources for small business owners, was plagued by low engagement and high bounce rates. Users found it difficult to navigate and access relevant tools, which hindered their ability to fully leverage the platform. The challenge was to create a more intuitive and supportive experience tailored to the unique needs of small businesses
Goal
The project set out to enhance platform usability, improve the discoverability of resources, and boost user engagement metrics. The ultimate aim was to position BizGrow as the go-to solution for small businesses looking to streamline their operations and expand
Solution
We started with in-depth user research, including surveys and focus groups with small business owners. These insights highlighted the need for a simplified navigation system and personalized recommendations. A complete redesign introduced a modular dashboard that allowed users to customize their experience based on their business needs. The navigation was restructured into clear, logical categories, and an AI-driven recommendation engine was implemented to suggest relevant tools and resources. The visual design was refreshed with a professional yet approachable aesthetic, reflecting the brand’s mission of empowering small businesses
Result
The redesign led to a 50% increase in user engagement and a 35% reduction in bounce rates. Monthly active users doubled within four months of the relaunch, and customer satisfaction surveys showed a 91% approval rating for the updated platform
This redesign was a game-changer for us. Not only did it make our platform more user-friendly, but it also helped us connect with our audience in a more meaningful way. We’ve seen incredible growth since the launch!
Liam Carter, CEO of BizGrow Solutions
